Direct Mail Marketing

A direct mail campaign is a costly expense that can often make or break your business. For as beneficial as direct mail can be it can also cripple your business if you are not careful. There is a lot that goes into a successful direct mail campaign. Here are five keys for direct mail success.

 

 

 

 

 

 

 Target Homeowners

Use a Targeted List – Your mailing list can be anything from delinquent homeowners, foreclosures, absentee owners, recently divorced or probate properties. It is critical that you spend the time to research the company that is supplying your list. It is always better to spend more money on a better list than anything else you do with your campaign. If your list is outdated or inaccurate you’re mailing will not be a success.

 Script

Copy-writing – Do you want to use a postcard or a traditional letter inside an envelope? A postcard may be more effective because you have two chances to capture your audience but they will also be more expensive.

 Flexibility

Consistency – If you are not willing to mail your list a minimum of five times you should consider an alternative way of marketing. One of the most common areas where direct mail campaigns fail is by not sending them out consistently enough.

 Call Scheme

Incoming Call System – If you cannot answer the calls you should have some kind of automated call center that can handle them for you. How are you going to handle the incoming call volume? After you hang up the phone you should have a good idea of what kind of potential deal you have and just how motivated the seller is.

 Check Out

Follow Up – There are many deals that don’t materialize until after the fifth time you follow up with them. What they say in the initial conversation may be quite different than the next time you speak.